Foch eh

Say what? That’s right 100% Canadian Marechal Foch made by carbonic maceration and produced on Vancouver Island. (continue reading…)

RAINIER IDENTITY AND PACKAGING

Rainier Identity and Packaging

The objective was to reposition Rainier thru it’s packaging as the “old classic”. Current packaging had gone after the “Kokannee/Blue/Mtn” feel and wasn’t winning in the mainstream battle. By redesigning the identity to look similar to early 1980’s designs I created an icon that was easily recognizable while bringing the look up to date. A simple retro can design reenforced the 1980’s look while also aligning the brand more closely to the USA design to help cross border consumers.

CAPTAIN’S QUARTERS IDENTITY

A new identity, rack card and stationery package for a small Lake Cowichan based Bed & Breakfast. The creative is based on the nautical theme the B&B is decorated in. A calm, casually listing boat is backed with a “watercolour” sky background. The logo is designed as 2 colour to help keep printing costs down.

MIZO IDENTITY

MIZO Identity

Created for an interior decorating/home staging company, this identity represents the company’s flair through the use of bold yet simple colour. This is balanced well with the background pattern which is adjustable for all other print and design collateral. The “M” icon was created to work as a complimentary icon and can be placed in the bottom right corner of every touch point to help brand the piece.

MAGNUM DYNALAB PRODUCT SHEETS

Magnum Dynalab Product Sheets

A high end Canadian stereo manufacturer, the target market is at the extreme end of the spectrum consisting of high income males in their mid 30’s and up. (continue reading…)