AVERILL CREEK VINEYARDS IDENTITY AND PACKAGING

Averill Creek Label Design

A beautiful estate grown and produced winery located on the sloping hills of Mt. Prevost on Vancouver Island. Read the rest of this entry »

SHAFTEBURY REBRANDING

Shaftebury Rebranding and Packaging Design

The challenge was to breathe new life into a beer brand that had been consistently losing momentum over the past 5 years. Read the rest of this entry »

SLEEMAN OUTDOOR ADVERTISING

Sleeman Outdoor Advertising

These outdoor billboards and TSA’s were created for Sleeman Breweries in 2007. The goal was to garner the attention of the consumer in a simple yet playful manner while also creating a thirst for the product and brand recognition.
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RAINIER IDENTITY AND PACKAGING

Rainier Identity and Packaging

The objective was to reposition Rainier thru it’s packaging as the “old classic”. Current packaging had gone after the “Kokannee/Blue/Mtn” feel and wasn’t winning in the mainstream battle. By redesigning the identity to look similar to early 1980’s designs I created an icon that was easily recognizable while bringing the look up to date. A simple retro can design reenforced the 1980’s look while also aligning the brand more closely to the USA design to help cross border consumers.

CAPTAIN’S QUARTERS IDENTITY

A new identity, rack card and stationery package for a small Lake Cowichan based Bed & Breakfast. The creative is based on the nautical theme the B&B is decorated in. A calm, casually listing boat is backed with a “watercolour” sky background. The logo is designed as 2 colour to help keep printing costs down.

MIZO IDENTITY

MIZO Identity

Created for an interior decorating/home staging company, this identity represents the company’s flair through the use of bold yet simple colour. This is balanced well with the background pattern which is adjustable for all other print and design collateral. The “M” icon was created to work as a complimentary icon and can be placed in the bottom right corner of every touch point to help brand the piece.

SLEEMAN SUMMER OUTDOOR 2008

Sleeman Summer Outdoor 2008

Billboards and Superboards created for the summer season. A large, beautiful, summer evening image was used to create a calm and relaxing feel that suits Sleeman’s sophisticated brand profile.

SHAFTEBURY PRINT ADVERTISING

Shaftebury Print Advertising

Three print ads for Shaftebury Brewing that ran in the Georgia Straight for the summer of 2008. Each ad plays off the West Coast spirit of this quirky brand.

MAGNUM DYNALAB PRODUCT SHEETS

Magnum Dynalab Product Sheets

A high end Canadian stereo manufacturer, the target market is at the extreme end of the spectrum consisting of high income males in their mid 30’s and up. Read the rest of this entry »

DRIFT ART SOCIETY IDENTITY

Drift Identity

The Drift is a Vancouver based, community art group. This logo identity was created to reflect the name of the group. Read the rest of this entry »