OKANAGAN SPRING BREWERY OUTDOOR ADVERTISING 2008

Okanagan Spring Brewery Outdoor Advertising 2008

Outdoor billboards and TSA’s designed to announce Okanagan Spring Breweries new look. All advertisements focussed on the new look elements and identity to help familiarize the consumers to the new look.

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Okanagan Spring Brewery Print Advertising 2007

Okanagan Spring Print Ads

A Brewmaster that is hard to please. That was the concept behind these ads. Stefan Tobler, brewmaster, takes pride in his work, and if his beer isn’t good enough for his standards it isn’t good enough for you. Black and white photography with the beer and glass coloured put a little spark in these ads.

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OKANAGAN SPRING BREWERY OUTDOOR ADVERTISING 2005

Okanagan Spring Brewery Outdoor Advertising 2005

A journalistic approach was taken for these advertisements. A moment in time, from the eyes of a patron is how these can be described. Beer in movement – from the server, to the tray, to the consumer. These aren’t meant to be beauty shots, but more the action of the product. That being said, the environment and natural lighting lend a hand at creating beautiful images. Vibrant, simple and impactful.